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How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas; Lysonski, Steven - In: Journal of international consumer marketing 21 (2009) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Die Obama-Methode : Strategien für die Mediengesellschaft ; was Wirtschaft und Politik von Barack Obama lernen können
Trankovits, Laszlo - 2010
Persistent link: https://www.econbiz.de/10003893037
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The changing selectivity of American colleges
Hoxby, Caroline M. - 2009
Persistent link: https://www.econbiz.de/10003895547
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The US welcome mat : a case study of post-9/11 tourism promotional efforts
Fall, Lisa T.; Epkins, Heather - 2009
Persistent link: https://www.econbiz.de/10003896567
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Performing sustainable development through eco-collaboration
Livesey, Sharon M.; Hartman, Cathy L.; Stafford, Edwin R.; … - In: Journal of business communication : JBC 46 (2009) 4, pp. 423-454
Persistent link: https://www.econbiz.de/10003897709
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish; Teilis, Gerard J. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 442-456
Persistent link: https://www.econbiz.de/10003868036
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Corporate social responsibility : a review of the top 100 US retailers
Lee, Min-young; Fairhurst, Ann; wesley, Scarlett - In: Corporate reputation review : an international journal 12 (2009/10) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10003870143
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The handbook of crisis communication
Coombs, W. Timothy (ed.); Holladay, Sherry J. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003872738