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, commercialization being one of the most critical phases. At the same time, however, it is the less studied area of disruptive innovation …. Therefore, this article examined scholarly papers on the commercialization of disruptive innovations through a multidisciplinary … highlighted the commercialization models and main constructs that are affecting the commercialization process: market orientation …
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Asian firms and industries posed a serious threat to the US industries during the 1980's; as a result the competency level of the firms in jeopardy had to engage in incremental innovation in the prevalent products, processes. This emphasis on the cost competitiveness enabled them to catch up...
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