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Intracommunity gifting at the intersection of contemporary moral and market economies
Weinberger, Michelle F.; Wallendorf, Melanie - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10009563551
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Dominant consumption rituals and intragroup boundary work : how non-celebrants manage conflicting relational and intentity goals
Weinberger, Michelle F. - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 378-400
Persistent link: https://www.econbiz.de/10011583447
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The rule of culture in advertising humor
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: Handbook of developments in consumer behaviour, (pp. 83-117). 2012
Persistent link: https://www.econbiz.de/10009569463
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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Cultural systems of the food supply chain
Baskin, Ernest; Weinberger, Michelle F. - In: Journal of business anthropology 11 (2022) 1, pp. 147-157
Persistent link: https://www.econbiz.de/10013256354
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Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
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Critical reflections on consumer identity
Weinberger, Michelle F.; Crockett, David - In: Consumer culture theory, (pp. 62-84). 2018
Persistent link: https://www.econbiz.de/10012030000
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Consuming for an imagined future : middle-class consumer lifestyle and exploratory experiences in the transition to adulthood
Weinberger, Michelle F.; Zavisca, Jane R.; Silva, … - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 332-360
Persistent link: https://www.econbiz.de/10011738965