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New product diffusion with social attraction and repulsion

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Estimating Causal Installed-Base Effects : A Bias-Correction Approach

Narayanan, Sridhar - 2011

New empirical models of consumer demand that incorporate social preferences, observational learning, word-of-mouth or network effects have the feature that the adoption of others in the reference group - the “installed-base” - has a causal effect on current adoption behavior. Estimation of...

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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment

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Estimating Causal Installed-Base Effects : A Bias-Correction Approach

Narayanan, Sridhar; Nair, Harikesh - 2011

New empirical models of consumer demand that incorporate social preferences, observational learning, word-of-mouth or network effects have the feature that the adoption of others in the reference group – the “installed-base” – has a causal effect on current adoption behavior. Estimation...

Persistent link: https://www.econbiz.de/10014184781