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Editorial: Why empirical generalizations matter
Precourt, Geoffrey
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10003860356
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2
Editorial: Season of plenty
Precourt, Geoffrey
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 345-346
Persistent link: https://www.econbiz.de/10008857221
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3
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
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4
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
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5
Editorial: What we know about TV Today (and tomorrow)
Precourt, Geoffrey
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 3-4
Persistent link: https://www.econbiz.de/10009745884
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6
Lessons from a legend
Precourt, Geoffrey
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 137
Persistent link: https://www.econbiz.de/10009618404
Saved in:
7
Editor's letter: What do we know about social media?
Precourt, Geoffrey
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 4-5
Persistent link: https://www.econbiz.de/10010354612
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8
What we know about new mixes in media marketing
Precourt, Geoffrey
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 356-357
Persistent link: https://www.econbiz.de/10010245618
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9
What do we know about multicultural marketing?
Precourt, Geoffrey
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 252-253
Persistent link: https://www.econbiz.de/10010419887
Saved in:
10
Editorial: A crisis of marketing conscience
Precourt, Geoffrey
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 451-452
Persistent link: https://www.econbiz.de/10009383716
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