and engage in rituals that develop and strengthen connectivity to their ideologies and the brand, too (Head et al., 2012 …. 91). Strong brand and the good reputation have become an important beneficial attribute of an organisation nowadays … customers for whom brand and organisational image are factors strenghtening loyalty that also play important part of their lives …

The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each … relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of … various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand …

analysis, market research, brand footprint analysis, intra-band ecosystems, promotion planning, new product development …

to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand. …

The purpose of the article is based on the assumption that there is a theoretical link between brand satisfaction and … consumer loyalty. The article includes brand satisfaction and loyalty research links in the theoretical studies. Based on the … analysis of scientific literature, stated that the brand is a key factor, it generates customer satisfaction. The paper …

representing the foundations of their brand community. …

and multinomial regression were used to examine the relationship between the values attributed to the brand and the … representative value of the brand. This value dimension is consistent with the mission of Emergency and showed the highest …

approach to the consistencies of the changes that brands need to address, enabling proactive brand aesthetics management to …