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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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The retail kaleidoscope of private labels with special reference to food products in Chennai
Raja, M.; Ali, Saifil - In: International journal of economic research 14 (2017) 1, pp. 107-112
Persistent link: https://www.econbiz.de/10011709295
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Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Atkin, Tom; Wilson, Damien; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 6 (2017) 2, pp. 155-164
Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and …
Persistent link: https://www.econbiz.de/10011868320
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Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing : a factor analysis approach
Tandon, Nidhi; Verma, Jayender - In: International journal of Indian culture and business … 29 (2023) 4, pp. 508-523
Persistent link: https://www.econbiz.de/10014331608
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing; Jang, Jiun-yi - In: Total quality management & business excellence : an … 25 (2014) 4, pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Certification and authentication of brand value propositions
Starr, Richard G., Jr.; Brodie, Roderick J. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
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Standards, voluntary labels, and international trade
Freitas, Jenny de; Bottega, Lucie - In: Journal of agricultural & food industrial organization 7 (2009) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10009511080
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Certification of socially responsible behavior : eco-labels and fair-trade coffee
Mason, Charles F. - In: Journal of agricultural & food industrial organization 7 (2009) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10009511083