Borini, Felipe Mendes; Costa, Sidney; Oliveira Junior, … - In: International Journal of Emerging Markets 11 (2016) 2, pp. 175-189
Purpose – The purpose of this paper is to determine the antecedents of reverse innovation. Design/methodology/approach – Data were collected through an online survey administered using telephone assistance and sent to the 1,000 largest (in terms of revenue) foreign subsidiaries in Brazil....