ELLISON, BRENNA; LUSK, JAYSON L.; DAVIS, DAVID - In: Economic Inquiry 52 (2014) 2, pp. 666-681
type="main" xml:lang="en" <p>Using field experiment data, we compare the effectiveness of calorie labels to a “fat tax” at reducing calories ordered. Results from a structural model of consumer demand show that numeric labels did not influence food choice, but symbolic traffic light labels...</p>