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, resulting in a loss of consumer welfare. We also argue that restricting the effort to increase data quality weakens competition …
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digital advertising. In this paper, we build a game-theoretic model to examine how this new policy impacts all key … their prices to achieve greater demand, leading to an increase in the advertising-based revenue; however, when the new …
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We analyze platform competition where user data is collected to improve adtargeting. Considering that users incur … overall competition is weak or if targeting benefits are low, too much private data is collected, and vice-versa. Further, we … find that softer competition on either market side leads to more data collection, which implies substitutability between …
Persistent link: https://www.econbiz.de/10011897071
Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects … are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for …
Persistent link: https://www.econbiz.de/10014247369
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We develop a general equilibrium model of informative advertising to examine the implications of privacy regulations on … consumer welfare, focusing on its utilitarian aspects. In our model, firms reach consumers by placing ads on an advertising … feature within-product competition only and all consumers (as well as the platform) will be indifferent between privacy and no …
Persistent link: https://www.econbiz.de/10014237509
substitutes a price discrimination on the other side. We offer two applications on advertising platforms and also highlight the … role of commitment in eliciting personal information for targeted advertising …
Persistent link: https://www.econbiz.de/10014035737