for a specific brand. Design/methodology/approach – A self‐completion questionnaire survey was administered in China to … China, especially for those in the fashion industry, is the findings that maintaining the status of a brand would be more …

China's two largest cities, Beijing and Shanghai. Findings – The findings conclude that brand association and brand loyalty … China is the world's fastest‐growing market for sportswear products, this study also provides important insights about the …

given prices for products in 11 different categories, then told each product was made in China. They were then asked how …

information on more than 500 student respondents from America, China, and Japan. Findings – Utilizing structural equation modeling … both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige … consumers in China, Japan, and the USA is provided.  …

and price perception. Design/methodology/approach – This project gathered data from both China and the USA. Using the …

specialists on two popular auto brands in China. Findings – While confirming existing findings concerning functional image …

brand names for high‐involvement products, this study addresses a low‐involvement product with mass‐market potential. China …

Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP …), as well as over multiple years. Brands in China share customers with other brands in line with the market share of the … purchase occurs in China. Practical implications – DoP can be applied across a wide range of categories in China to understand …