Rippé, Cindy B.; Weisfeld-Spolter, Suri; Yurova, Yuliya; … - In: International Marketing Review 32 (2015) 3/4, pp. 329-349
, Singapore and the USA. The model was estimated using partial least square and country comparisons were conducted with a multi …. In-store salesperson remains important and effective for MCCs in the USA and Singapore, but not Russia. Originality …