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influencer marketing and tourism segmentation, as it represents the first study that focuses on segmentation through IFIs … utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To …-by-step analysis of market segmentation, the research obtained data from over 74 million followers of selected influencers, and through …
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Like a rainbow that colours the infinite sky, India paints the world with her magical hues. India is a dream holiday … that rewards every traveller with her endless tourist attractions. To explore India is to discover a land gifted with …
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