Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
influencer marketing and tourism segmentation, as it represents the first study that focuses on segmentation through IFIs … utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To …-by-step analysis of market segmentation, the research obtained data from over 74 million followers of selected influencers, and through …