Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on...

Purpose This study aims to examine the ethical beliefs and moral philosophical typologies, the relative effect of religiosity on personal ethical beliefs and behavior of the collectivist and individualistic business executives. Design/methodology/approach This research assesses the relative...

Purpose – The purpose of this paper is to address what a sound warranty policy entails by identifying the key variables involved in the development of a warranty program. Design/methodology/approach – The sample population was composed of employees in the US division involved with...

Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate marketing strategies toward meeting the needs and wants of consumers. One important factor explaining consumer behavioral...