Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...

Hopes and Potentials -- Taking Stock -- Bounded Opportunities -- Viable Strategies -- Uneven Ecosystems -- Transitioning Identities -- Silicon Tensions -- Ways Forward -- Appendix A: Methodology -- Appendix B: Case Study Notes and Market Data.

The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces,...

There is a serious issue stemming from the low adoption of e-Commerce in developing countries, so this study was conducted in order to determine contributing factors as evidenced by prior studies. The specific focus was to identify the impact of government policy, legal environment,...

Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents in Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to customers without...

This report aims to present the rationale for digitization of agribusiness payments in Sub-Saharan Africa (SSA), assess the current status of digitization using demand and supply-side data, and identify key actions that can help accelerate digitization. The report draws on an analysis of...