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Comparisons of media types and...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,731
Markenführung
17,318
Consumer behaviour
16,437
Konsumentenverhalten
16,158
Werbung
13,886
Online-Marketing
13,229
Internet marketing
13,113
Financial services
12,652
Finanzdienstleistung
12,440
Advertising
11,359
Brand image
11,224
Markenimage
11,112
Werbewirkung
8,026
Advertising effects
7,799
Social Web
7,388
Social web
7,381
Markenartikel
5,995
Brand
5,918
Deutschland
4,957
Theorie
4,691
Relationship marketing
4,630
Theory
4,625
Beziehungsmarketing
4,590
Germany
4,251
USA
3,612
Marketingmanagement
3,392
Mediensektor
3,376
Marketing management
3,350
Media industries
3,344
United States
3,332
Kommunikationsmedien
3,254
Communication media
3,243
Marketing
2,922
Qualitative Methode
2,804
Electronic Commerce
2,708
Qualitative method
2,568
E-commerce
2,498
Online-Handel
2,317
Online retailing
2,312
Viral marketing
2,280
more ...
less ...
Online availability
All
Undetermined
25,032
Free
14,735
Type of publication
All
Article
47,758
Book / Working Paper
28,910
Journal
477
Other
44
Database
1
Type of publication (narrower categories)
All
Article in journal
34,188
Aufsatz in Zeitschrift
34,188
Aufsatz im Buch
7,334
Book section
7,334
Graue Literatur
4,862
Non-commercial literature
4,862
Working Paper
3,761
Arbeitspapier
3,322
Hochschulschrift
2,461
research-article
1,855
Collection of articles of several authors
1,768
Sammelwerk
1,768
Thesis
1,711
Aufsatzsammlung
1,217
Case study
979
Fallstudie
979
Konferenzschrift
611
Lehrbuch
554
Textbook
455
Dissertation u.a. Prüfungsschriften
413
Conference paper
402
Konferenzbeitrag
402
Ratgeber
398
Bibliografie enthalten
377
Bibliography included
377
Guidebook
366
Conference proceedings
302
Amtsdruckschrift
289
Government document
289
review-article
284
review
213
Handbook
206
Handbuch
206
Article
203
Reprint
191
case-report
177
conceptual-paper
148
Collection of articles written by one author
135
Sammlung
135
viewpoint
120
more ...
less ...
Language
All
English
59,667
German
11,909
Undetermined
4,946
French
304
Spanish
128
Polish
103
Italian
88
Russian
79
Swedish
45
Dutch
25
Finnish
19
Danish
17
Lithuanian
17
Hungarian
15
Portuguese
15
Serbian
15
Norwegian
14
Romanian
12
Ukrainian
11
Bulgarian
5
Slovenian
4
Arabic
3
Czech
3
Croatian
3
Indonesian
3
Malay (macrolanguage)
3
Afrikaans
2
Slovak
2
Albanian
2
Turkish
2
Chinese
2
Belarusian
1
Bosnian
1
Valencian
1
Modern Greek (1453-)
1
Kazakh
1
Latvian
1
Multiple languages
1
Vietnamese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
187
Burmann, Christoph
161
Press, World Trade
157
Huber, Frank
100
Baumgarth, Carsten
93
Bruhn, Manfred
91
Bauer, Hans H.
89
Gierl, Heribert
89
Pelsmacker, Patrick de
86
Melewar, T. C.
81
Meffert, Heribert
78
Kaiser, Harry M.
76
Eisend, Martin
73
Keller, Kevin Lane
72
Phau, Ian
71
Hess, Thomas
63
Wiedmann, Klaus-Peter
63
Tomczak, Torsten
59
Kreutzer, Ralf T.
58
Taylor, Charles Raymond
56
Anderson, Simon P.
54
Ahlert, Dieter
51
Walter, Ingo
51
Wirtz, Bernd W.
51
Loureiro, Sandra Maria Correia
50
Septianto, Felix
50
Balmer, John M. T.
49
Romaniuk, Jenni
49
Dens, Nathalie
48
Pitt, Leyland F.
48
Bang, Nguyen
47
De Chernatony, Leslie
47
Kind, Hans Jarle
47
Okazaki, Shintaro
47
Mogaji, Emmanuel
45
Wilbur, Kenneth C.
45
Foroudi, Pantea
44
Goldfarb, Avi
43
Langner, Tobias
43
Merrilees, Bill
43
more ...
less ...
Institution
All
Inter-American Development Bank
283
International Monetary Fund (IMF)
281
Springer Fachmedien Wiesbaden
281
National Bureau of Economic Research
161
International Monetary Fund
118
Inter-American Development Bank (IDB)
103
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
90
World Bank
60
eSocialSciences
58
Europäische Kommission
49
IGI Global
43
American Enterprise Institute
41
C.E.P.R. Discussion Papers
40
Banco Interamericano de Desarrollo (BID)
33
Edward Elgar Publishing
33
Bank of Canada
31
Université Paris-Dauphine (Paris IX)
31
OECD
29
Verlag Dr. Kovač
27
Gesellschaft zur Erforschung des Markenwesens
26
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
26
Information Resources Management Association
24
Nomos Verlagsgesellschaft
24
Haufe-Lexware GmbH & Co. KG
23
Springer International Publishing
22
World Bank Group
22
Springer Gabler <Firma>
21
Zentralausschuss der Werbewirtschaft
21
Books on Demand GmbH <Norderstedt>
19
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
19
International Association for the Study of Insurance Economics
18
Philippine Institute for Development Studies (PIDS), Government of the Philippines
18
American Marketing Association
17
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
16
London School of Economics (LSE)
16
Organisation for Economic Co-operation and Development
16
EconWPA
15
Agricultural and Applied Economics Association - AAEA
14
Bundesanstalt für Finanzdienstleistungsaufsicht
14
European Society for Opinion and Marketing Research
14
more ...
less ...
Published in...
All
Journal of business research : JBR
1,232
The journal of brand management : an international journal
638
SpringerLink / Bücher
627
Journal of retailing and consumer services
586
Journal of advertising research
508
The journal of product & brand management
424
Journal of marketing communications
356
Journal of advertising : official publication of the American Academy of Advertising
329
Psychology & marketing
318
International journal of advertising : the quarterly review of marketing communications
317
International journal of advertising : the review of marketing communications
295
European Journal of Marketing
274
IDB Publications (Working Papers)
269
European journal of marketing : EJM
266
International journal of internet marketing and advertising : IJIMA
255
Journal of Product & Brand Management
253
Springer eBook Collection
253
International journal of hospitality management
247
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of marketing
219
Tourism management : research, policies, practice
217
Journal of promotion management : JPM
214
International Journal of Bank Marketing
212
Journal of marketing management : MM
205
Journal of advertising
204
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
202
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
198
Asia Pacific journal of marketing and logistics
197
Management science : journal of the Institute for Operations Research and the Management Sciences
197
Marketing intelligence & planning
193
Journal of Consumer Marketing
190
Journal of marketing research : JMR
190
Strategic Direction
188
Journal of travel and tourism marketing
178
Journal of strategic marketing
174
Journal of promotion management : innovations in planning and applied research
172
IMF Working Papers
168
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
168
Marketing letters : a journal of research in marketing
162
Technological forecasting & social change : an international journal
162
more ...
less ...
Source
All
ECONIS (ZBW)
66,424
USB Cologne (EcoSocSci)
3,432
RePEc
3,113
Other ZBW resources
3,015
EconStor
725
BASE
258
USB Cologne (business full texts)
166
ArchiDok
30
OLC EcoSci
27
more ...
less ...
Showing
1
-
10
of
77,190
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influenced by
media
brands? : a conjoint experiment on the effect of
media
brands on online
media
planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
3
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
4
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
5
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
6
Cross-
media
advertising
: brand promotion in an age of
media
convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
7
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
8
Optimal Instagram
advertising
design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
9
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
10
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
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