"Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what...

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly...

"Using many real-world examples and cases, this book identifies key factors and processes that have contributed to the creation of successful new products, buildings and innovations, or resulted in some failures. Such factors include the creativity of individuals and groups, their sources of...

Scholarly and practitioner literature have both described the potential benefits of using methods associated with a “design thinking” approach to develop new innovations. Most studies of the main design thinking methods -- need finding, brainstorming, and prototyping -- are based either on...