Chen, Xiaohua; Lee, Gyehee - In: Global business and finance review 26 (2021) 1, pp. 53-67
Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity … questionnaire survey in China. The respondents were adults over 18 years old who have visited cultural heritage tourism destinations … authenticity and tourism destination loyalty. Research limitations/implications: This research emphasized the importance of …