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Social media monitoring : para...
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65
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61
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58
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55
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54
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43
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date (oldest first)
1
Evidence that user-generated content that produces
engagement
increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
3
The moderating role of perceived company effort in mitigating
customer
misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
Insights into user
engagement
on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío
;
Olmo, José Luis del
; …
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Saved in:
5
A longitudinal study of B2B
customer
engagement
in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
6
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
7
Investigating the role of social media marketing on value co-creation and
engagement
: an empirical study in China and Hong Kong
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10012668415
Saved in:
8
Revisiting the consumer brand
engagement
concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
9
Hook vs. hope : how to enhance
customer
engagement
through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
10
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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