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The past 2,000 years of business in Europe and China: why Europe is Europe and China is China

Jacobs, Laurence; Guopei, Gao; Herbig, Paul - In: European Business Review 96 (1996) 1, pp. 26-30

Compares the economic history of china and Europe over the past 2,000 years in an attempt to understand the countries … and led to the development of agriculture while Europe’s commodity economy fostered the advancement of science and …

Persistent link: https://www.econbiz.de/10014713513

The essence of global political economy

McNutt, Patrick - In: European Business Review 96 (1996) 5, pp. 4-12

Evaluates the interplay between market forces and political realities as the economies of Europe become part of a new …

Persistent link: https://www.econbiz.de/10014713514

European leadership in globalization

Harris, Philip R.; Moran, Robert T. - In: European Business Review 96 (1996) 2, pp. 32-41

Examines characteristics of successful organizations in the year 2000, and contributions of European leaders to the process. Compares different competencies of business leaders who merely travel abroad with those who settle there as expatriates for a time. Considers the environmental forces and...

Persistent link: https://www.econbiz.de/10014713520

Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95

Darling, John R.; Taylor, Raymond E. - In: European Business Review 96 (1996) 3, pp. 13-22

Presents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers the period from 1975‐95, focusing on Germany, the UK and France. Concludes, in particular, that there is a...

Persistent link: https://www.econbiz.de/10014713522

A comparison of auditors’ legal liability in the USA and selected European countries

Baker, C. Richard; Quick, Reiner - In: European Business Review 96 (1996) 3, pp. 36-44

auditors’ legal liability to third parties in the USA and Europe and, in particular, the UK. Concludes by reviewing certain …

Persistent link: https://www.econbiz.de/10014713524

Redefining the global triad

Ju Choi, Chong; Golder, Peter T.; Hee Lee, Soo - In: European Business Review 96 (1996) 3, pp. 45-49

which postulated that international corporations could sell product sequentially ‐ first in the USA, then in Europe, and … simultaneously in the three triad regions of the world: the USA, Western Europe and Japan. Believes that this traditional triad view …, in areas such as Asia and Eastern Europe, also need to be included in the analysis of global competition in the 1990s and …

Persistent link: https://www.econbiz.de/10014713525

The USA encourages international tourism

Walle, Alf H. - In: European Business Review 96 (1996) 3, pp. 50-56

Describes how, in response to a weakened market share, the USA sponsored the White House conference on travel and tourism which was held in October 1995. A highly successful event, the conference proposed strategies and tactics which encourage international travel to the USA. Suggests that, on...

Persistent link: https://www.econbiz.de/10014713526

The role of women in Europe

Helms, Marilyn M.; Guffey, Cynthia J. - In: European Business Review 97 (1997) 2, pp. 80-84

, there is an increased reality of a large united Europe. With these societal and political changes comes change in the role …

Persistent link: https://www.econbiz.de/10014713549

Strategic change in the European defence industry

Bishop, Paul - In: European Business Review 97 (1997) 4, pp. 162-170

Discusses how recent changes in the European defence market have forced leading defence companies to make significant changes to their corporate strategy. Examines these changes, reviews the existing literature on strategic change in the defence sector and provides a detailed case study of...

Persistent link: https://www.econbiz.de/10014713558

The green initiative: improving quality and competitiveness for European SMEs

Greenan, Kate; Humphreys, Paul; McIvor, Ronan - In: European Business Review 97 (1997) 5, pp. 208-214

Attempts to show that environmental issues are becoming increasingly important as an attribute of the quality of goods and services. However, although firms appreciate the importance of good environmental practices there is a lack of awareness of how this can best be achieved, particularly in...

Persistent link: https://www.econbiz.de/10014713562