Ju Choi, Chong; Golder, Peter T.; Hee Lee, Soo - In: European Business Review 96 (1996) 3, pp. 45-49
which postulated that international corporations could sell product sequentially ‐ first in the USA, then in Europe, and … simultaneously in the three triad regions of the world: the USA, Western Europe and Japan. Believes that this traditional triad view …, in areas such as Asia and Eastern Europe, also need to be included in the analysis of global competition in the 1990s and …