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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
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Value slippage in brand transformation : a conceptualization
Cova, Bernard; Paranque, Bernard - In: The journal of product & brand management 25 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
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Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina; Shobeiri, Saeed - In: The journal of product & brand management 25 (2016) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
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The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control
Becker, Kip; Nobre, Helena - In: Innovative business practices : prevailing a turbulent era, (pp. 211-231). 2013
Persistent link: https://www.econbiz.de/10011563769
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Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar; Purani, Keyoor - In: The journal of product & brand management 23 (2014) 7, pp. 504-515
Persistent link: https://www.econbiz.de/10010467565