This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...

Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the...

This study focuses on the economic, market-related context of consumption patterns and incorporates the regulatory settings and values. The aim is to systemise the influences on sustainable consumption patterns. Special attention is drawn to the question how existing niche markets could be...