Gandhi, Meenakshi; Kaushik, Neeraj - In: Social Responsibility Journal 12 (2016) 1, pp. 85-102
Purpose – There is a need to promote socially responsible consumption which would accelerate the efforts of economic … initiatives. This study aims to explore the factors that contribute to socially responsible consumption across demographic factors …. Design/methodology/approach – The socially responsible consumption behaviour (SRCB) scale developed by Antil and Bennet was …