Similar Search Results

Strategic marketing : concepts and cases

Abratt, Russell; Bendixen, Michael - 2018

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of contents -- About the authors -- Preface -- Chapter 1 Strategic marketing -- Sustainable competitive advantage -- Gaining strategic competitive advantage -- Analysis of the strategic situation -- The current...

Persistent link: https://www.econbiz.de/10011909911

Strategic marketing : concepts and cases

Abratt, Russell; Bendixen, Michael - 2019

Persistent link: https://www.econbiz.de/10011880726

Building a human brand : brand anthropomorphism unravelled

Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Business horizons 61 (2018) 3, pp. 367-374

Persistent link: https://www.econbiz.de/10011866290

The role of brand authenticity in developing brand trust

Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729

Persistent link: https://www.econbiz.de/10012202789

The behavioral consequences of internal brand management among frontline employees

Du Preez, Rose; Bendixen, Michael; Abratt, Russell - In: The journal of product & brand management 26 (2017) 3, pp. 251-261

Persistent link: https://www.econbiz.de/10011744449

Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience

Ribamar Siqueira, Jose <Jr.>; Bendixen, Michael; … - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 186-201

Persistent link: https://www.econbiz.de/10014326749

PR practitioners in international assignments

Diaz, Veronica; Abratt, Russell; Clarke, Ruth; … - In: Corporate Communications: An International Journal 14 (2009) 1, pp. 78-100

Purpose – The purpose of this paper is to report on the degree of success in international assignments that public relations (PR) practitioners experience and explores the influence of both organizational culture and national culture. Design/methodology/approach – PR practitioners in the USA...

Persistent link: https://www.econbiz.de/10014691712

Political behavior of Thai managers and their perceptions of politicking

Chivakidakarn, Yuvaluck; Dastoor, Barbara; Mujtaba, … - In: The ICFAI University journal of organizational behavior 8 (2009) 3/4, pp. 22-33

Persistent link: https://www.econbiz.de/10003902165

Changes in the cultural dimensions orientation of Asia-Pacific and Asian countries : a longitudinal comparison of the current study with hofstede's original findings

Sungkhawan, Jatuporn; Dastoor, Barbara; Mujtaba, Bahaudin G. - In: Global review of business and economic research 5 (2009) 2, pp. 163-174

Persistent link: https://www.econbiz.de/10008728894

Changes in the cultural dimensions orientation of Asia-Pacific and Asian countries : a longitudinal comparison of the current study with hofstede's original findings

Sungkhawan, Jatuporn; Dastoor, Barbara; Mujtaba, Bahaudin G. - In: Global review of business and economic research 5 (2009) 2, pp. 163-174

Persistent link: https://www.econbiz.de/10009923426