Pandiarajan, Vijay - 2022 - First published
Part I - "What" - Introduction to Innovation 1. Chapter 1 - Innovation - General Background1.1 Introduction1 ….2 Invention Vs Innovation1.3 Historical Perspectives of Innovation1.4 Is innovation limited to Products?1.5 Innovation in Service1 ….6 Concluding Remarks1.7 References2. Chapter 2 - Models of Innovation2.1 Introduction2.2 Cosmetic/Survival Innovation2.3 Leap …