Yen, HsiuJu Rebecca; Hu, Paul Jen-Hwa; Liao, Yi-Chun - In: Journal of Services Marketing 35 (2020) 4, pp. 428-441
Purpose: This study aims to examine how a manager’s learning goal orientation (LGO) influences frontline service employees’ (FSEs’) engagement in cross-selling activities. Such engagements must exist before they can achieve service–sales ambidexterity. Drawing on achievement goal theory...