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What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?
Huang, Leo; Chen, Kaung-Hwa; Wu, Ying-Wei - In: Tourism management : research, policies, practice 30 (2009) 5, pp. 733-739
Persistent link: https://www.econbiz.de/10008257402
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What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?
Huang, Leo; Chen, Kaung-Hwa; Wu, Ying-Wei - In: Tourism management : research, policies, practice 30 (2009) 5, pp. 733-740
Persistent link: https://www.econbiz.de/10008891765
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Research on the relationship between wellness tourism experiencescape and revisit intention : a chain mediation model
Chen, Kaung-Hwa; Huang, Leo; Ye, Ying - In: International journal of contemporary hospitality management 35 (2023) 3, pp. 893-918
Persistent link: https://www.econbiz.de/10013546091
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Interactive group decision-making: Modeling and application
Chen, Kaung-Hwa; Lin, Hsin-Hui - In: Socio-Economic Planning Sciences 32 (1998) 2, pp. 113-121
Persistent link: https://www.econbiz.de/10005457248
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Business model for exploration of travel Websites in Taiwan
Chen, Kaung-Hwa; Yung, Chi-Yeh - In: Tourism management : research, policies, practice 25 (2004) 3, pp. 405-408
Persistent link: https://www.econbiz.de/10006818061
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Hospitality employees and digital transformation : the mediating roles of alienation and motivation
Ye, Ying; Chen, Kaung-Hwa - In: International journal of hospitality management 119 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015070777