Hegner, Sabrina M; Beldad, Ardion D.; Klein … - In: Arts and the Market 6 (2016) 1, pp. 52-67
treatment, and rewarding – on the dimensions of customer relationship, namely, satisfaction, trust, and commitment. Design … satisfaction with, trust in, and commitment to the performing arts venue. Personalization of services impacts commitment only …’ satisfaction with and trust in the performing arts venue do not influence their commitment to the venue. Originality …