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Consumer behaviour
27
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26
Advertising effects
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10
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10
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8
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Muehling, Darrel D.
31
Kareklas, Ioannis
21
Zhao, Guangzhi
18
Laczniak, Russell N.
7
Muehling, Darrel
5
Joireman, Jeff
4
Pascal, Vincent J.
4
Sprott, David E.
4
Biswas, Dipayan
3
Carlson, Jeffrey R.
3
Pechmann, Cornelia
3
Teng, Lefa
3
Weber, T. J.
3
Cai, Yuanyuan
2
Carlson, Jeffrey
2
Chai, Junwu
2
Coulter, Robin A.
2
Devezer, Berna
2
Ehrich, Kristine R.
2
Gillespie, Brian
2
He, Jiaxun
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Hu, Qianqian
2
Kolbe, Richard H.
2
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Li, Bin
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Li, Honglei
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Vijayalakshmi, Akshaya
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Babin, Barry J.
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Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing communications
8
Journal of business research : JBR
5
Journal of current issues and research in advertising : JCIRA
4
Journal of promotion management : JPM
4
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2
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2
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2
Journal of marketing research : JMR
2
Green advertising and the reluctant consumer
1
Green research, developments, and programs
1
International journal of advertising : the quarterly review of marketing communications
1
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
1
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1
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1
Journal of Knowledge Management
1
Journal of Product & Brand Management
1
Journal of advertising research
1
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1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Renewable Energy
1
The journal of personal selling & sales management
1
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ECONIS (ZBW)
41
OLC EcoSci
13
RePEc
5
Other ZBW resources
2
BASE
1
USB Cologne (EcoSocSci)
1
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The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
2
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
Saved in:
3
An empirical study on the impact of two types of goal orientation and salesperson perceived obsolescence on adaptive selling
Chai, Junwu
;
Zhao, Guangzhi
;
Babin, Barry J.
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
2
,
pp. 261-273
Persistent link: https://www.econbiz.de/10009552525
Saved in:
4
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
5
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
6
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
7
Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa
;
Zhao, Guangzhi
;
Wu, Yuanyuan
;
Fu, Hongyu
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
Saved in:
8
A model of decentralized development : border trade and economic development in Yunnan
Zhao, Guangzhi
- In:
Issues & studies : a social science quarterly on China, …
32
(
1996
)
10
,
pp. 85-108
Persistent link: https://www.econbiz.de/10001212100
Saved in:
9
The co-evolution of knowledge management and business model transformation in the post-COVID-19 era : insights based on Chinese e-commerce companies
Li, Honglei
;
Hu, Qianqian
;
Zhao, Guangzhi
;
Li, Bin
- In:
Journal of knowledge management
26
(
2022
)
5
,
pp. 1113-1123
Persistent link: https://www.econbiz.de/10013380907
Saved in:
10
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
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