Cárdenas-Barrón, Leopoldo Eduardo; Sana, Shib Sankar - In: International Journal of Production Economics 155 (2014) C, pp. 249-258
This paper investigates the issue of channel coordination for a two echelon supply chain consisting of one manufacturer and one retailer. In this supply chain, the demand is sensitive to promotional efforts/sales teams׳ initiatives. A production-inventory model is developed that considers the...