Tjiptono, Fandy; Arli, Denni; Bucic, Tania - In: Marketing Intelligence & Planning 32 (2014) 6, pp. 722-734
Purpose – The purpose of this paper is to examine young consumers’ general tendency to become confused and its effect on the word of mouth, trust, and consumer satisfaction in Indonesia – the largest smartphone market in Southeast Asia. Design/methodology/approach – A combination of...