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Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.; Lusch, Robert F. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
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Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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Service-dominant logic : a necessary step
Lusch, Robert F.; Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
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Teaching the history of marketing thought : an approach
Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
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Development of B2B marketing theory
Hadjikhani, Amjad; LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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A history of the concept of branding : practice and theory
Bastos, Wilson; Levy, Sidney J. - In: Journal of historical research in marketing 4 (2012) 3, pp. 347-368
Persistent link: https://www.econbiz.de/10009621254
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Some philosophical problems for service-dominant logic in marketing
Wright, Malcolm; Russell, Deborah - In: Australasian marketing journal 20 (2012) 3, pp. 218-223
Persistent link: https://www.econbiz.de/10009624303
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Reflections on the history of marketing thought and theory development
Tamilia, Robert D. - In: Marketing theory 11 (2011) 4, pp. 507-512
Persistent link: https://www.econbiz.de/10009419168