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Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth - In: Journal of historical research in marketing 5 (2013) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
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Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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The quest for a general theory of the marketing system
Shaw, Eric - In: Journal of historical research in marketing 6 (2014) 4, pp. 523-537
Persistent link: https://www.econbiz.de/10010434535
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Marketing challenges : a personal history
Firat, A. Fuat - In: Journal of historical research in marketing 6 (2014) 3, pp. 414-429
Persistent link: https://www.econbiz.de/10010414271
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Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Tadajewski, Mark - In: Journal of historical research in marketing 6 (2014) 3, pp. 303-330
Persistent link: https://www.econbiz.de/10010414294
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Forgotten classics : Marketing in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J. - In: Journal of historical research in marketing 6 (2014) 3, pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
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Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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Lessons in scholarship
Wilkie, William L. - In: Journal of macromarketing 40 (2020) 3, pp. 322-331
Persistent link: https://www.econbiz.de/10012264021