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Modern pioneers in marketing : autobiographical sketches by leading scholars

Tadajewski, Mark; Jones, D. G. Brian - In: Journal of historical research in marketing 9 (2017) 2, pp. 118-126

Persistent link: https://www.econbiz.de/10011724468

Sidney J. Levy : an autobiography

Levy, Sidney J. - In: Journal of historical research in marketing 9 (2017) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10011724470

Philip Kotler : some of my adventures in marketing

Kotler, Philip - In: Journal of historical research in marketing 9 (2017) 2, pp. 203-208

Persistent link: https://www.econbiz.de/10011724477

The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s

Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563

Persistent link: https://www.econbiz.de/10011643960

Forgotten classics : The Business Guide by James L. Nichols (1894)

Miller, Darryl W. - In: Journal of historical research in marketing 8 (2016) 4, pp. 564-584

Persistent link: https://www.econbiz.de/10011643964

Marketing's identity crisis : insights from the history of marketing thought

Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17

Persistent link: https://www.econbiz.de/10011919230

Research in the gap between the obvious and the improbable

Wensley, Robin - In: Journal of historical research in marketing 9 (2017) 3, pp. 302-318

Persistent link: https://www.econbiz.de/10011798339

William R. Davidson (1919-2012) : a pioneer in retailing

Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 4, pp. 537-547

Persistent link: https://www.econbiz.de/10010200706

What did you do in the Great Paradigm War? Notes from the other side

Sherry, John - In: Journal of Historical Research in Marketing 6 (2014) 3, pp. 405-413

Purpose – The purpose of this paper is to reflect upon the author’s involvement in the paradigm wars of the 1980s in marketing and consumer research. In this paper, the author describes his role in the ecological succession of the discipline at a critical juncture between the early efforts...

Persistent link: https://www.econbiz.de/10014873588

Sustainability as megatrend : two schools of macromarketing thought

Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10010402644