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Art or science? : fifty years of marketing debate
Brown, Stephen - 2008
Persistent link: https://www.econbiz.de/10003610294
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Hunt versus Anderson : round 16
Kavanagh, Donncha - 2008
Persistent link: https://www.econbiz.de/10003610393
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Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat; Dholakia, Nikhilesh - 2008
Persistent link: https://www.econbiz.de/10003610414
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2008
Persistent link: https://www.econbiz.de/10003610443
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Critical marketing : a limit attitude
Tadajewski, Mark; Brownlie, Douglas - In: Critical marketing : issues in contemporary marketing, (pp. 1-28). 2008
Persistent link: https://www.econbiz.de/10003673741
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Early development of the philosophy of marketing thought
Jones, D. G. Brian; Monieson, David D. - In: Critical marketing : issues in contemporary marketing, (pp. 45-65). 2008
Persistent link: https://www.econbiz.de/10003673786
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - In: Critical marketing : issues in contemporary marketing, (pp. 67-83). 2008
Persistent link: https://www.econbiz.de/10003673797
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Critical marketing : issues in contemporary marketing
Tadajewski, Mark (ed.); Brownlie, Douglas T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003577816
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Entwicklungsphasen der deutschen Marketingwissenschaft seit dem Zweiten Weltkrieg
Hansen, Ursula; Bode, Matthias - In: Marketinggeschichte : die Genese einer modernen …, (pp. 179-204). 2007
Persistent link: https://www.econbiz.de/10003543019
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832