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Macromarketing as a pillar of marketing thought
Wilkie, William L.; Moore, Elizabeth S. - 2009
Persistent link: https://www.econbiz.de/10003876032
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
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Academic roots : the past and present of entrepreneurial marketing
Hills, Gerald E.; Hultman, Claes M. - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10008987970
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Early schools of marketing thought and marketplace evolution
Powers, Thomas L. - In: Journal of historical research in marketing 4 (2012) 1, pp. 190-206
Persistent link: https://www.econbiz.de/10009506446
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The evolution of consumer well-being
Pancer, Ethan; Handelman, Jay - In: Journal of historical research in marketing 4 (2012) 1, pp. 177-189
Persistent link: https://www.econbiz.de/10009506447
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The evolution of conspicuous consumption
Patsiaouras, Georgios; Fitchett, James A. - In: Journal of historical research in marketing 4 (2012) 1, pp. 154-176
Persistent link: https://www.econbiz.de/10009506451
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Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H. - In: Journal of historical research in marketing 4 (2012) 1, pp. 97-128
Persistent link: https://www.econbiz.de/10009506455
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The life cycle concept in marketing research
Bauer, Martina; Auer-Srnka, Katharina J. - In: Journal of historical research in marketing 4 (2012) 1, pp. 68-96
Persistent link: https://www.econbiz.de/10009506459
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The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A. - In: Journal of historical research in marketing 4 (2012) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
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The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10009506467