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Value proposition preferences of credit union members and patronage activity
Byrne, Noreen; McCarthy, Olive - In: International Journal of Bank Marketing 32 (2014) 6, pp. 567-589
union members and to examine the relationship between their preference and patronage activity. Design … are examined and the relationship to patronage activity of the credit union was explored. Findings – The majority of …
Persistent link: https://www.econbiz.de/10014761122
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What Can A Service Logic Offer Marketing Theory
Christian, Grönroos - Hanken Svenska Handelshögskolan - 2005
The goods-dominated marketing model has major shortcomings as a guiding marketing theory. Its marketing mix approach is mainly geared towards buying and does not include consumption as an integral part of marketing theory. Although it is during the process of consuming goods and services that...
Persistent link: https://www.econbiz.de/10005802197
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How buyers and sellers value B2B relationships: a relationship value continuum for Internet based exchange
Clements, Michael D - 2009
/seller relationships that is the focus of this research. This paper introduces and proposes the concept of a relationship value continuum … buyer/seller relationships both off and online. It is argued that embracing this relationship value continuum will provide B …2B partners with an understanding of how relationship values change, enabling them to develop appropriate B2B …
Persistent link: https://www.econbiz.de/10009457367
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Relationship value in Thai business-to-business marketing
Pimpa, N - 2008
This study focuses on value in the business-to-business relationship among buyers and sellers. Relationship value has …-seller relationship. The study confirms significant relationships among marketing benefits, product benefits, and value in retailer …-supplier relationship. The analysis from this study supports that benefit in a business-to-business relationship can be created if suppliers …
Persistent link: https://www.econbiz.de/10009481800
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Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic
Mele, Cristina; Colurcio, Maria; Russo Spena, Tiziana - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 612-642
Persistent link: https://www.econbiz.de/10010526465
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Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha; Väätänen, Juha; Khaneja, Suyash - In: Industrial marketing management : the international … 55 (2016), pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
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Analysis of final consumption and gross investment influence on GDP, multiple linear regression model
Anghelache, Constantin; Manole, Alexandru; Anghel, … - In: Theoretical and applied economics : GAER review 22 (2015) 3, pp. 137-142
Persistent link: https://www.econbiz.de/10011561705
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Research of ethics, values and cross-cultural differences on China, Mexiko or the United States
Villatoro, Jonny; Chang, John; Lane, Samuel - In: Journal of technology management in China 9 (2014) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10010466563
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Client experience on projects
Turner, Rodney - In: Project leadership and society 2 (2021), pp. 1-11
We consider client experience on projects. The topic of customer experience is receiving a lot of interest in marketing. It is believed that vendors that manage customer experience achieve better results than those who do not. All the work to date has been done in retail. We consider the nature...
Persistent link: https://www.econbiz.de/10012800124
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Transcending social media interactivity to the social commerce environment
Byramjee, Framarz; Bhagat, Parimal; Chaudhary, Pankaj; … - In: Journal of international business and economics : JIBE 21 (2021) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10012642489