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Service appropriation : how do customers make the service their own?
Mifsud, Matthieu; Cases, Anne-Sophie; N'Goala, Gilles - In: Journal of service management 26 (2015) 5, pp. 706-725
Persistent link: https://www.econbiz.de/10011503550
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Information search behaviour of service consumers : review and future directions
Utkarsh; Medhavi, Sanjay - In: The marketing review 15 (2015) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10011504744
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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We didn't see it coming! : managerial challenges in silently fading processes
Renström, Helena - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 534-550
Persistent link: https://www.econbiz.de/10010415382
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Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
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Multiple perspectives on customer relationships : editorial
Heinonen, Kristina - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
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The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry
Kang, Seongho; Hur, Won-moo; Kim, Minsung - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 522-540
Persistent link: https://www.econbiz.de/10010422291
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Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10010504871
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A pricing approach for service companies : service blueprint as a tool of demand-based pricing
Calabrese, Armando; De Francesco, Federico - In: Business process management journal 20 (2014) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010432330
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Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine; Han, Xiao-Yun; Li, Yao-Qi - In: Services marketing quarterly 37 (2016) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011452140