Burningham, Kate; Venn, Susan; Christie, Ian; Jackson, Tim - In: Young Consumers 15 (2014) 3, pp. 211-226
Purpose – The purpose of this paper is to draw on data from 16 interviews (two each with eight women) to explore some of the ways in which everyday shopping may change as women become mothers. The meanings, practices and implications of the transition to motherhood have long been a topic for...
