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Sales and marketing integration plays a crucial role in improving overall performance of the organisation. This … organisation performance. Sales and marketing integration is a complex and multi-faceted construct and hence requires strategic …
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are the main drivers behind firms' acquisition imperatives to realize sound performance. Based on the resource-based view … capabilities and experience on their acquisition performance when targeting United States firms. The results indicate that both … innovative capabilities and experience have a positive effect on acquisition performance. This suggests that in order to have …
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