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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....
Persistent link: https://www.econbiz.de/10009313307
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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Preis für Hochschulkommunikation 2013 : die beste Kommunikationsleistung einer Hochschule in den Social Media
Armbruster, Bernt (contributor) - 2014
Persistent link: https://www.econbiz.de/10010253473
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Stakeholder-Kommunikation im Web 2.0 : alte Theorien für neue Medien
Rankl, Dagmar - 2017
Persistent link: https://www.econbiz.de/10011544954
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The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.; Ghosh, Paromita; Griggs, Traci D.; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
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The role of social media in crisis management at Carnival Cruise Line
Bryce, Kathleen R. - In: Journal of business case studies 10 (2014) 3, pp. 231-238
Persistent link: https://www.econbiz.de/10010399694
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Reaching the audience : new communication technology practices in college sports public relations
Moore, Joseph H.; Carlson, Anne - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10010406152