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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian - In: Journal of advertising research 53 (2013) 4, pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian - In: Journal of advertising research 54 (2014) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie; Fulgoni, Gian; Vollman, Andrea - In: Journal of advertising research 53 (2013) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10009778464
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RETAIL MARKETING As US consumers seek value through the internet, Amazon and Walmart are prospering with aggressive but differing strategies.
Fulgoni, Gian; Lyn Flosi, Stephanie - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 16-19
Persistent link: https://www.econbiz.de/10008454753
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DIGITAL AD EFFECTIVENESS - When the cookie crumbles
Fulgoni, Gian; Vollman, Andrea - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 16-18
Persistent link: https://www.econbiz.de/10009987781
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If an Advertisement Runs Online and No One Sees It, Is It Still an Ad? Empirical Generalizations in Digital Advertising
Flosi, Stephanie; Fulgoni, Gian; Vollman, Andrea - In: Journal of advertising research 53 (2013) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10010145082