Purpose: Error management has begun to receive growing attention from both academic scholars and industry practitioners in marketing. However, the impacts of error management on consumers remain understudied. Taking data breach as an increasingly recognized error in the modern service industry,...

Purpose: The purpose of this paper is to analyze the role of four different incentives in improving hedging effectiveness and propose an alternative regulatory mechanism for China’s futures market. Design/methodology/approach: The research method that this study uses is a laboratory...

Purpose: The purpose of this study is to understand the joint effects of individuals’ need for status and processing fluency on customer attitudes toward hotels’ participation in corporate social responsibility (CSR) programs. Design/methodology/approach: This study uses a 2 (Need for...

Purpose: The main purpose of the current research is to investigate the effectiveness of messages sent out by firms inviting customers to write online reviews. The joint effect of message framing, power and individuals’ need for status (NFS) on consumers’ intentions to write a review was...

My dissertation aims at understanding the economic determinants of the cross-section of equity returns. It contains three chapters. Chapter One constructs a dynamic general equilibrium production economy to explicitly link expected stock returns to firm characteristics such as firm size and the...

Purpose: This paper aims to explore how hospitable telemedicine services empowered patients during the COVID-19. Expanding from the technology aspect, this research integrated the philosophy of hospitality organizational culture by including factors related to human-human interaction as...