Perrigot, Rozenn; Basset, Guy; Briand, Danièle; … - In: International Journal of Retail & Distribution Management 42 (2014) 10, pp. 884-901
uniformity. So, how to find an equilibrium and avoid the reclassification of a franchise contract as a branch manager contract or …Purpose – Network uniformity is crucial in franchising, but an excessive number of imposed constraints to maintain this … uniformity jeopardizes a franchisee’s independence and too much independence given to franchisees jeopardizes franchise network …