The structure of the retail sector has altered dramatically during the last decade, as high fixed cost structures and static or minimal growth situations have intensified competition in virtually all consumer retail markets. Retailers have become aware of the need to identify with specific...

Non‐store retailing in Japan mostly takes one of three forms: mail order, door‐to‐door selling and on‐line shopping. There is still much scope for development in all these areas in Japan. However, there are many factors to take into consideration before achieving success in these areas....