. We find that the firm encourages social learning for a greater range of beliefs and has greater expected revenue when it …

signal is smooth and increasing in informativeness. We characterize the set of equilibria when learning is free and show that … they are strongly Pareto ranked. Our main result is that, when learning is costly but the cost of information goes to zero …, equilibria converge to the worst free-learning equilibrium …

for behavioral observational learning in social networks. We show that a seller could potentially control the information … available to future customers and induce behavioral observational learning by using an information-revealing pricing strategy … networks. It could prevent the behavioral observational learning that would increase future customers' willingness to pay …