Ku, Hsuan-Hsuan; Chang, Yi-Ting - In: Journal of Product & Brand Management 30 (2021) 8, pp. 1277-1287
Purpose: Individuals concerned about safety comprise a significant share of the consumer market today. This paper aims to provide the results of a study on when a front-of-package (FOP) claim about “no added negatives” can serve as a quality cue. Design/methodology/approach: Four...