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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Chen, Rong; Su, Song; He, Feng - In: Australian Journal of Management 39 (2014) 2, pp. 191-206
This paper investigates how different corporate associations may influence consumer evaluations and purchase intention in response to cause-related marketing (CRM) and whether this impact is contingent on congruence between the cause and the company. Our experimental study, based on 660...
Persistent link: https://www.econbiz.de/10011135832
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin; Chen, Yuxin; Chiang, Jeongwen; Zhang, Yufei - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
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The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia; Line, Nathaniel D.; Mattila, Anna S. - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
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The spillover effect of CSR initiatives on consumer attitude and purchase intent : the role of customer-company identification with the moderating effect of awareness
Chaudary, Samra; Ali, Muhammad - In: Pakistan journal of commerce and social sciences 10 (2016) 2, pp. 368-387
The purpose of the study is to contribute in the literature of Corporate Social Responsibility (CSR) by analyzing how well the customers identifies themselves with the ethics and values of the company i.e. various CSR activities (Sponsorship, Cause-Related Marketing and Philanthropy) and its...
Persistent link: https://www.econbiz.de/10011929304
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203