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Mobile hotel reservations and customer behavior : channel familiarity and channel type
Kim, Jinkyung Jenny; Chua, Bee-Lia; Han, Heesup - In: Journal of vacation marketing 27 (2021) 1, pp. 82-102
Persistent link: https://www.econbiz.de/10012426217
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The role of utilitarian and hedonic values on users' continued usage intention in a mobile hotel booking environment
Ozturk, Ahmet Bulent; Nusair, Khaldoon; Okumus, Fevzi; … - In: International journal of hospitality management 57 (2016), pp. 106-115
Persistent link: https://www.econbiz.de/10011581291
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Impulse buying in Z-generation : the influence of hedonic shopping motivation and utilitarian value in Indonesian online marketplace
Mustikasari, Anita; Ariyani, Santika - In: Manthan : journal of commerce and management 9 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10013414725
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Does the utilitarian value of gamified virtual currency affect its usage intention in the context of e-commerce?
George, Anoop; Joy, Manu Melwin; Nowfal, S. Muhammed; … - In: International journal of Indian culture and business … 28 (2023) 3, pp. 285-300
Persistent link: https://www.econbiz.de/10014318223
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The impact of quality on health-insurance users' satisfaction in Saudi Arabia : the mediating role of brand image and utilitarian value
AbouRokbah, Safinaz; Husain, Khalid Sami - In: International journal of quality & reliability management 41 (2024) 4, pp. 1089-1110
Persistent link: https://www.econbiz.de/10014520395
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The effects of identity salience on product judgment in a domain of trade-offs
Kim, Claire Heeryung; Han, Da Hee - In: European journal of marketing 58 (2024) 5, pp. 1387-1409
Persistent link: https://www.econbiz.de/10015047522
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Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US
Rubera, Gaia; Ordanini, Andrea; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 42 (2011) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10009154385
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An empirical study of sponsor satisfaction in reward-based crowdfunding
Zheng, Haichao; Xu, Bo; Wang, Tao; Xu, Yun - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 269-285
Persistent link: https://www.econbiz.de/10011746780
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Organic food consumption in emerging markets after COVID-19 : value-attitude-behaviour model
Farhan, Mohd - In: International journal of green economics : IJGE 16 (2022) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10014312308
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841