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Advertising and liquor
Ferguson, James M. - In: The journal of business : B 40 (1967) 4, pp. 414-434
Persistent link: https://www.econbiz.de/10002145496
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Grossbanken forcieren den Wettbewerb
Karsten, Erich - In: Die Bank (1977) 10, pp. 4-7
Persistent link: https://www.econbiz.de/10002148427
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La communication commerciale
In: Concurrence : les cahiers de l'Ilec ; revue … 26 (1968) 3, pp. 1-46
Persistent link: https://www.econbiz.de/10003088374
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Comment obtenir le maximum d'efficacité d'un budget de publicité : [19. Journée d'Etudes de la Distribution, [1966]]
In: CNOF / Comité National de l'Organisation Française : … 39 (1966) 7, pp. 5-46
Persistent link: https://www.econbiz.de/10003089121
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Corporate policies and procedures on advertising & promotion
1972
Persistent link: https://www.econbiz.de/10003107566
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Iberian opportunity : a market study on Spain and Portugal
1964
Persistent link: https://www.econbiz.de/10003108403
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A note on advertising and uncertainty
Horowitz, Ira - In: The journal of industrial economics 18 (1970) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10002965336
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Wettbewerb und Werbung
Hoppmann, Erich - In: Wirtschaft und Wettbewerb 33 (1983) 10, pp. 776-779
Persistent link: https://www.econbiz.de/10002968343
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Manipuliert die Werbung den Verbraucher?
Wenzel, Erich - 1964
Persistent link: https://www.econbiz.de/10002968876
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Werbewirkungsforschung für die Mediaplanung
Wenzel, Wilfried - In: Marketing : ZFP ; journal of research and management 6 (1984) 2, pp. 89-97
Persistent link: https://www.econbiz.de/10002970338